There are various forms of media in organizational communication. There are different types of the media platforms present today and one can easily opt for a platform like the twitter or the social media like Facebook for organizational communication. It is always better to have the different types of media for the communication process today and it would be great to see the different technologies help facilitate the various types of the media that are currently available in front of the people. There are also different kinds of the preferences of the consumers. An organization like Apple Inc uses twitter and Instagram along with different types of the marketing process like the advertisements over Facebook and also on other social media sites for propagating their brands.